Account opened on the XC-Server for a specific customer
Example: an advertising agency with two different clients
A generic term for any kind or size of advertisement in digital format.
xCircular’s mission is to improve productivity of creating cross-channel ads.
A campaign has a start date and an, end date. The campaign is managed under the project, and enables the grouping of one or more jobs.
Example: November campaign groups the store signage, 4 weekly circulars and a monthly web magazine.
A channel enables you to define rules for creating one type of ad including data-feed and layout templates to fit your style guide. Examples for channels are: a 300×250 pixel ad banner on a web site, 720p TV signage, A3 size in-store poster, etc. Channel definitions will serve for reoccurring campaigns.
A grouping level under the account, a project enables the managing of multiple campaigns, channels and jobs.
Projects could also be used to grant permissions to different business units within a corporation.
Example 1: A retail company with a few different banners (Projects), in which each banner is managed separately with its users/roles, advertising channels, style-guide, templates, and ads (jobs). E.g. Shufersal Deal, Shufersal Sheli…
Example 2: An advertising-Agency with few different customers (Projects), in which each customer is managed separately as a different project.
One instance of your ad, such as your weekly circular, your yearly catalog. etc..
Example: A circular with 8 pages, for the first week of September 2015 or a product catalog for summer 2015.
A single ad page including multiple item spots. For examplepages of a weekly circular with 24 LTR size pages or aproduct catalog with 120 – A4 size pages, each page having 1-8 spots.
xCircular supports ad creation for three different media types: Print, Web and Mobile.
A single item promotion area. A spot typically includes one image or more, name, description, price, and additional copy.
Templates are InDesign files, containing the look & feel specification of an ad. The specification include rules for colors, fonts, size, positions, dynamic effects, and images.
A registered user of the system, identified by a username and password, authorized to log onto the system. A user may be associated with a company account.